My latest JTA story is about Oswiecim, the town outside of which Auschwitz was built.
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| Woman walks her baby in front of the Auschwitz Jewish Center. Photo (c) Ruth Ellen Gruber | 
By Ruth Ellen Gruber
JTA, July 21, 2011 OSWIECIM, Poland (JTA) -- Can a town that exists in the shadow of death transform itself into a place of normalcy? 
The question long has vexed Oswiecim, the town of 40,000 in southern  Poland where the notorious Auschwitz death camp is located. 
For decades, residents and city leaders have struggled to separate  Oswiecim from Auschwitz and pull the town, its history and its cultural  associations out from under the overwhelming black cloud of the death  camp, which is now a memorial museum. 
With only limited  success to date, however, a new generation of town  leaders is trying a different tack: bolstering Oswiecim as a vital local  community, but also reaching out to connect with Auschwitz rather than  disassociate from it. 
"Ten or 15 years ago, many of us began thinking that the way to go was  not to reject Auschwitz but to deal with it," said historian Artur  Szyndler, 40, the director of research and education at the Auschwitz  Jewish Center who grew up in Oswiecim under communism. 
The town has adopted "City of Peace" as its official slogan. And for  years a Catholic-run Dialogue and Prayer Center and a German-run  International Youth Center near the camp have promoted reflection and  reconciliation. 
Downtown, the 10-year-old Auschwitz Jewish Center makes clear that  before the Holocaust, Oswiecim had a majority Jewish population and was  known widely by its Yiddish name, Oshpitzin. The center includes a  Jewish museum and a functioning refurbished synagogue -- the only one in  the city to survive. It runs study programs and serves as a meeting  place for visiting groups. 
And now the Oswiecim Life Festival, founded last year by Darek  Maciborek, a nationally known radio DJ who was born and lives in  Oswiecim, aims to use music and youth culture to fight anti-Semitism and  racism. 
"This place seems to be perfectly fitting for initiatives with a message  of peace," Maciborek said. "A strong voice from this place is crucial."  
The closing concert of this year's festival, held in June, included the  Chasidic reggae star Matisyahu. He gave a midnight performance for a  crowd of 10,000 in a rainswept stadium just a couple of miles from the  notorious "Arbeit Macht Frei" ("work sets you free") gate of the death  camp. 
"It was an incredibly symbolic moment," Oswiecim City Council President  Piotr Hertig told JTA. "It was a very important symbol that a religious  Jew was performing at a festival in such a place." 
Hertig said the new push to bolster Oswiecim and reach out more to the  Auschwitz museum and its visitors is partly due to a generational shift  in the town. 
For a long time, most of Oswiecim's population consisted of thousands of  newcomers from elsewhere in Poland who settled here after World War II.  But today's community leaders increasingly include 30- and  40-somethings like Hertig and Maciberok who were born in Oswiecim and  feel rooted here. 
The town now has plans to go ahead with several projects that had been  thwarted by outgoing Mayor Janusz Marszalek, who had particularly  strained relations with the Auschwitz Memorial, according to Hertig.  These include a new visitors' center for the memorial and a park on the  riverbank just opposite Auschwitz that will be connected to the camp  memorial by a foot bridge. 
"This will be a very good place for people to come after visiting  Auschwitz and Birkenau, where they can meditate, reflect and soothe  their negative emotions," Hertig said. 
Hertig said he hoped new programs and study visits developed with the  Auschwitz memorial will encourage longer stays by visitors. Plans are in  the works to build an upscale hotel in town and refurbish the main  market square and other infrastructure. 
"Auschwitz, on our outskirts, is the symbol of the greatest evil,"  Hertig said. "But at the same time we want to show to others that  Oswiecim is a town with an 800-year history that wants to be a normal  living town." 
Located on the opposite side of the Sola River from the Auschwitz camp,  Oswiecim has an old town center with a pleasant market square, several  imposing churches, and a medieval castle and tower. In the modern part  of town is a new shopping mall and state-of-the-art public library, as  well as a big civic culture center that hosts a variety of events,  including an annual Miss Oswiecim beauty pageant. 
But few of the more than 1.2 million people who visit the Auschwitz camp  each year ever set foot in Oswiecim or even know that the town exists. 
"It is difficult to comprehend what it must be like to call this city  your hometown," said Jody Manning, a doctoral student at Clark  University in Worcester, Mass., who is writing a dissertation on life in  Oswiecim and Dachau, Germany, also the site of a concentration camp. 
Local residents long have resented that most outsiders make no distinction between their town and the death camp. 
"People from outside are sometimes shocked. They ask how I can live in  Auschwitz. But I don't -- I live in Oswiecim," said Gosia, a 30-year-old  woman who works at the Catholic Dialogue Center. "This is Oswiecim, my  hometown -- not Auschwitz!" 
It remains to be seen whether the new push can help remove the stigma  from Oswiecim and achieve a less strained modus vivendi with the death  camp memorial. "People have the right to live normally, but I don't  think they'll be able to disassociate from Auschwitz," said Stanislaw  Krajewski, a leading Polish Jewish intellectual. "The best they can do  is to use it in a constructive way; the very name Auschwitz has a  magical power."